Signal on sale is a project that explores how ownership and the experience of art can expand when digital art intersects with physical and material forms. Through a showcase and conference, it examines the process of creating, circulating, transacting and preserving digital art. It also brings together artists, galleries, museums, art fairs, auction houses and other actors across the visual arts field to explore the current state and future possibilities of digital art and the development of a sustainable ecosystem.

The Showcase explores how digital art can be circulated and transacted. Rather than treating artworks as fixed material objects, the project views them as fluid entities that are created and transmitted across files, formats, versions, and documentation.

Participating galleries and artists present their works alongside the technical conditions required for their collection, preservation, and distribution. File formats, Certificates of Authenticity (CoA), installation conditions, and artist documentation are treated as essential components that enable the works to remain active and circulate over time. Audiences are invited not only to experience the works, but also to explore how digital art can exist and circulate as a collectible form, offering a glimpse into the evolving conditions of art.

The Conference is structured around three sessions—“Signal,” “On,” and “Sale”—to tackle the practical questions of building a market-ready ecosystem: the historical and aesthetic trajectories of digital art; modes of production and transaction; and sales strategies in the global arena. In doing so, it aims to shape a robust, actionable discourse. “Signal” (form and technology), “On” (sensation and narrative), and “Sale” (distribution and trust) map the successive thresholds through which digital art attains the status of a work. Art, first legible as a signal grounded in technical architectures, unfolds into sensory experience, and—through institutional apparatus—secures the conditions of exchange and preservation. This sequence distills the field’s operative logic.

This is not a forum for trend-spotting. It is a venue for interrogating the structural conditions surrounding digital art and for devising strategies toward a sustainable ecosystem. Domestic and international galleries, auction houses, institutional curators, artists, and researchers will share operative methods and jointly develop the languages and frameworks that enable circulation and conservation. In this spirit, the conference positions itself as both a platform for learning and collaboration and a concrete laboratory for designing the future of digital art.

Client

Korea Arts Management Service

Galleries

Gallery Chosun, Kukje Gallery, BAAC, Arario Gallery Seoul, Artlink Gallery, Pibi Gallery, Hakgojae

Artists

Kim Joon, Mella Jaarsma, Nam June Paik, Seo Hyojung, Sung Neung Kyung, Axl Le, Oum Jeongsoon, Insane Park, Jeong Yeondoo, Jeong Jeong-ju, Chu Mirim, FUTUREDAYS, Kevin Heisner

Speakers

Christiane Paul, Alfredo Crameroti, Cass Pino Radin, Steven Sacks, Wolf Lieser, Sebastian Sanchez, Angelle Siyand-Le, Lee Daehyung, Joung Tae-hee, Lee Kyungmin, Lee Kyungeun, Yeo Joonsoo